Ford has reduced the starting price of the 2027 F-150 Raptor by $4,010, bringing the high-performance pickup’s base price to $77,790.
The price reduction puts the Raptor $295 below the Ram 1500 RHO, strengthening Ford’s position in the competitive high-performance pickup segment. The Raptor continues to use a twin-turbocharged 3.5-litre V6 producing 450 hp and 510 lb-ft of torque, with a 0–60 mph time of 5.2 seconds.
However, Ford has achieved the lower entry price by removing several features from the standard specification. These include the 14-speaker Bang & Olufsen sound system, rear heated seats, a power tilt/telescoping steering column and a head-up display.
Customers can restore these features through the $4,120 Equipment Group 801A package. This means buyers seeking equipment comparable to the 2026 model will ultimately pay around $10 more.
The pricing adjustment highlights the increasingly competitive market for performance-oriented pickup trucks, as Ford and Ram continue to compete for buyers seeking a combination of power, off-road capability and premium features.
