GUD, a leading name in the Australian automotive aftermarket industry, has announced a significant step forward as it rebrands to Amotiv.
“This pivotal change signifies the company’s dedication to the automotive sector, highlighting its commitment to innovation and quality. The rebranding to Amotiv represents a renewed focus on the automotive aftermarket industry,” read a statement released by Amotiv.
Amotiv Chief Executive Officer and Managing Director, Graeme Whickham, said the name – pronounced ‘Amo-tiv’ – reflects the company’s drive for automotive excellence and innovation
“Our new name, Amotiv, signifies our unwavering commitment to the automotive sector and our determination to lead in industry innovation,” Graeme said in the statement.
“We aim to be at the forefront of the automotive aftermarket, providing top-tier products and services to our customers. From our early days over 85 years ago of manufacturing chemicals and filters, we have expanded and diversified through strategic acquisitions and continuous innovation.”
Amotiv Limited (formerly GUD Holdings Limited) boasts more than 1,900 team members, 40 global locations, 16 manufacturing sites, and three divisions, offering in excess of 50 market-leading brands.
Its stable of global automotive aftermarket includes Ryco, Narva, Projecta, Hayman Reese, Wesfil, DBA, Australian Clutch Services, Cruisemaster, Goss, Injectronics, ECB, Milford, Rola, Permaseal, Infinitev, and more.
To better serve its customers, Amotiv has introduced a new divisional structure, aligning its businesses into three focused divisions: Lighting, Power and Electrical; 4WD Accessories and Trailering; and Powertrain and Undercar.
“Our new divisional structure enhances our ability to deliver specialised products and services, driving efficiency and innovation across all sectors. This alignment supports our growth ambitions and helps us better meet the needs of our customers,” Graeme said.
“This rebranding is not just a change of name; it is an evolution towards embracing our true identity and aspirations. Amotiv perfectly aligns with our vision and the legacy we are building.
“Amotiv extends its thanks to its dedicated team, partners, and stakeholders for their ongoing support. Together, Amotiv is driving towards a future filled with innovation, growth, and automotive excellence.”
GUD, a leading name in the Australian automotive aftermarket industry, has announced a significant step forward as it rebrands to Amotiv.
“This pivotal change signifies the company’s dedication to the automotive sector, highlighting its commitment to innovation and quality. The rebranding to Amotiv represents a renewed focus on the automotive aftermarket industry,” read a statement released by Amotiv.
Amotiv Chief Executive Officer and Managing Director, Graeme Whickham, said the name – pronounced ‘Amo-tiv’ – reflects the company’s drive for automotive excellence and innovation
“Our new name, Amotiv, signifies our unwavering commitment to the automotive sector and our determination to lead in industry innovation,” Graeme said in the statement.
“We aim to be at the forefront of the automotive aftermarket, providing top-tier products and services to our customers. From our early days over 85 years ago of manufacturing chemicals and filters, we have expanded and diversified through strategic acquisitions and continuous innovation.”
Amotiv Limited (formerly GUD Holdings Limited) boasts more than 1,900 team members, 40 global locations, 16 manufacturing sites, and three divisions, offering in excess of 50 market-leading brands.
Its stable of global automotive aftermarket includes Ryco, Narva, Projecta, Hayman Reese, Wesfil, DBA, Australian Clutch Services, Cruisemaster, Goss, Injectronics, ECB, Milford, Rola, Permaseal, Infinitev, and more.
To better serve its customers, Amotiv has introduced a new divisional structure, aligning its businesses into three focused divisions: Lighting, Power and Electrical; 4WD Accessories and Trailering; and Powertrain and Undercar.
“Our new divisional structure enhances our ability to deliver specialised products and services, driving efficiency and innovation across all sectors. This alignment supports our growth ambitions and helps us better meet the needs of our customers,” Graeme said.
“This rebranding is not just a change of name; it is an evolution towards embracing our true identity and aspirations. Amotiv perfectly aligns with our vision and the legacy we are building.
“Amotiv extends its thanks to its dedicated team, partners, and stakeholders for their ongoing support. Together, Amotiv is driving towards a future filled with innovation, growth, and automotive excellence.”
